Specialized Networks Open Broad Opportunities for Patient Engagement

You initiate an information search on Google. You find an article, click on it, and low and behold, an advertisement embedded in the article is related to a search you did on Amazon just the other day! Stranger yet, a coupon book from Target shows up in your mailbox featuring a deal on just the product you’ve been thinking about. …

adminSpecialized Networks Open Broad Opportunities for Patient Engagement

Wapping it All Up: The Member Engagement Program for Medicare Advantage Plans

In a previous post, we explored the imperative that Medicare Advantage plans build a trusting relationship with members. But trust is earned, so MA plans must become member-centric. Building better, more authentic relationships with members, introducing services, information and education that support the members’ goals of better health is the way to win their trust. In turn, members respond by …

adminWapping it All Up: The Member Engagement Program for Medicare Advantage Plans

Getting Practical on Member Engagement

Last week, we met Sally. In our discussion about Sally, we determined that the motivations behind most Medicare Advantage member engagement strategies—namely, reduced cost via lower utilization—have little appeal to the average member. Unless the member is recently discharged from the hospital due to a recent health scare, they may not be as motivated by a program that is designed …

adminGetting Practical on Member Engagement

Setting Goals for Member and Patient Engagement

Meet Sally. Sally was diagnosed with congestive heart failure several years ago. Now 80 years old, she lives alone, making ends meet with income from Social Security and the pension she earned after teaching in public schools for over thirty years. She is generally self-sufficient, although she occasionally forgets to take her medicine or monitor her weight. Most days, she …

adminSetting Goals for Member and Patient Engagement